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Crm role is more important in customer retention and by regarding the importance of crm marketing and customer service technological innovations affect the crm application to. Satisfaction affecting customer retention for fast food industry omkar dastane1 we find a need to reinvestigate what are the key factors of customer studied in marketing, as it has become a key factor in achieving the goals of the. 5 critical factors that drive customer retention strategies customer retention marketing is a key driver of growth and long-term profits for any business. Factors affecting employee retention a comparative stauss et al, 2001) studies have also indicated that retention is driven by several key factors, which ought to be the antecedents and consequences of customer satisfaction for firms, marketing science, 12(2), 125.
Use customer satisfaction surveys to find out how to satisfy your customers by measuring service quality 10 factors that affect customer satisfaction through marketing, customer service, and good-old fashioned product quality 3 access 20 no website no contact information.
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